About Us

Originally The Parent and Baby Coach, Positively Parenthood was founded by Heidi Skudder, one of the UK’s leading early years parent coaches.

Having read psychology and started her career as a nanny,  Heidi quickly identified there was demand for high quality, experienced based support for new parents. Leveraging her hands on experience, Heidi launched a sleep coaching business in 2011, helping new parents create positive sleep habits for their babies. This quickly grew into a successful consulting service, with parents worldwide turning to Heidi for support with their babies and toddlers.

With Heidi’s extensive childcare background as well as sound understanding of child development, Heidi extended her offering to include toddler behaviour sessions, and other practical parenting topics such as weaning, and reflux. Heidi quickly became the ’go to’ for new parents, and expanded her services to include online webinars and courses. She regularly speaks at The Baby Show, Europe’s largest parenting event, and writes for Hello magazine as a parenting expert, amongst other press coverage.

To date, Heidi has helped thousands of parents with their babies and toddlers, as well as juggling three children of her own. Heidi has used her journey through motherhood to help support and inspire others. Her motto is that no one needs to simply ‘survive’ the early years of parenting, and that it is possible to thrive with a little advice and compassion – holding onto your identity and without having to give up everything you love.

Heidi founded the Positively Parenthood platform in early 2023, to support new parents modern-day working parents, supporting and inspiring them to try and reach that elusive balance of both a happy and contented career and home life. The Positively Parenthood team has now expanded to also include Melanie, a Sleep Coach and Josie, a Reflux & Colic coach, who are both available for 1:1 consultations and webinars.